Online Marketing B2Beat

  P.T. Barnum, the iconic 19 th century showman liked to say: “All publicity is good publicity.” That may be true. But I can’t tell you h...

Our recent post Why Write a Book generated plenty of comments. One reader asked if it was better to do a print book or a digital book these...

As humans, we’re not very good at keeping promises to ourselves. Take New Year’s resolutions. Year after year we tell ourselves this lie: “A...

Now is the time of year when financial professionals start planning and budgeting for 2026. Many of you have told me you’re “finally ready t...

Early in my career I worked in business development. I once asked my boss if I was following up too often with a prospect. Her answer: “If I...

One of the great things about our business is that we get to work with some of the smartest minds in accounting, wealth management and estat...

Last week’s post ( March Madness, April Sadness Biases for Investors and Hoopsters Alike ) generated more feedback than usual, so I thought...