What B2B Marketers Can Learn from the Olympics

Old and new media working together. Plus, our latest reader survey results. <more>

Spirit of Innovation Crucial in Today's Economy

Tough times call for new ideas that energize a company and unlock new customer channels. But don’t throw old practices into the scrap heap. <more> Take confidential survey.

B2B Marketers, Media Partners Must Start Telling Better Stories

How videos fit in to today’s “big tent full of ideas.” <more>

B2B Marketing ROI in the Web 2.0 Era

Is our nice neat world of quantifiable metrics being blown apart? Let’s white-board it.<more>

Growth Strategies for a Down Economy

B2B luminaries share tips. <More>

Marketing Sherpa Cites Our E-Newsletter Research

New Data: How to Maximize Impact of Email Newsletter Ads - 4 Takeaways on Ad Recall, Forwards & More. Read full article here (through 3/26)

We're in a Recession. Deal With It.

You can feel sorry for yourself or start innovating. <More>

What to Do When the Chips Are Down? Innovate

Consumers are taking control of advertising content and consumption. They want stories and they want ’em on their own terms. <more>

Money's Tight, Marketing Dollars Will Flow to What's Working

Despite widespread economic woes, two-thirds of you snagged bigger budgets in 2008. More