What Professionals Can Learn from Bumper Stickers

I saw a great bumper sticker on the drive to work yesterday:  “Sorry for Driving So Close in Front of You.” If that wasn’t snarky enough, the message was in small type, so you had to be on the verge of tailgating the driver to read it. DISCLOSURE—I have a lead foot at times, but I was at a stoplight when I came across this particular bumper decal.

The point is, things aren’t always what they seem. It’s all a matter of perspective. Depending on whom you ask, your business or practice is  either on the verge of extinction or about to enter a golden age of customer/client engagement, connectivity and profitability. The truth probably lies somewhere in between.

I wrote a story about this phenomenon last week for Association Adviser, published by one of our longtime clients, Naylor, LLC. It's geared for trade association executives. But since many of you belong to associations, serve on boards of associations or partner with associations as you build out your niches, should find it a fun, but poignant read.

Have a great weekend and let me know if you see any great bumper stickers on the road. As the father of a newly minted teenage driver, I had to laugh (and cry) when I saw this one the other day.

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TAGS: Bumper stickers, gaining a new perspective, learn while driving