On the plus side, seven out of ten adults (71%) believe technology has improved the overall quality of their lives and more than two-thirds (68%) say it encourages people to be more creative. On the flip side, nearly three fourths of respondents (73%) believe technology is creating a lazy society, while almost that many (69%) say it’s too distracting. What’s more, nearly three in five respondents (59%) say technology is having a negative impact on literacy. How do these results stack up to your straw poll of family members?
Sure, two-thirds of Americans (63%) told pollsters that technology helps them learn new skills, but the majority of respondents said technology has a negative effect on:
- Their relationships with
friends (54%)
- Their ability to live
life the way they want (55%)
- Their happiness (57%)
- Their social life (58%)
Think about those stats before you bend over backwards trying to look cool and master every shiny new tech toy that comes down the pike.
Generational differences
As expected, Millennials are more likely than older generations to say technology has had a positive effect on key areas of their lives and researchers found that men of all ages are somewhat more likely than women to be technology zealots. So if your clients are primarily young adult males (i.e. tech entrepreneurs) then definitely hit the social, mobile, IoT pedal hard. But one size won’t fit all when it comes to your thought leadership marketing and client engagement. You’ll need to customize for each cohort.
Generational
Effects of Technology |
||||
Effect |
Millennials
|
Gen Xers
|
Baby Boomers
|
Matures
|
Ability
to learn new skills
|
72%
|
59%
|
60%
|
56%
|
Relationships
with friends
|
59%
|
46%
|
36%
|
34%
|
Ability
to live life the way they want
|
53%
|
43%
|
39%
|
40%
|
Happiness
|
52%
|
42%
|
37%
|
38%
|
Social
life
|
57%
|
42%
|
30%
|
29%
|
Relationships
with family
|
46%
|
36%
|
33%
|
27%
|
Source:
Harris Poll report, November 2015 |
As the chart above shows, we were especially struck by the generational differences about technology’s perceived impact on relationships with friends, social life and family. Why do you care? Well where do you think most of your “word of mouth” referrals come from?
While Millennials may be the most likely group to say technology positively affects their relationships, and the ones most likely to say it enhances their social life, their family and friends feel differently. Also, Millennials are more likely than any other generation to say their friends/family think they use technology too much.
Gender differences regarding technology
Men and women of all ages tend to differ when it comes to technology’s effect on their lives:
- Women are more likely than men to
say technology has become too
distracting (76% vs. 70% of men) and that it gets upgraded/updated too quickly (67% vs. 57%).
- They’re also more likely
to believe it has a negative effect on their productivity at home (30% vs.
17%) and safety and security (18% vs. 13%).
- That said, women are
more likely than men to say technology can be used as an escape from their
busy lives (50% vs. 43%).
- This includes their
ability to learn new skills (67% vs. 60% of women)
- To live life the way
they want (50% vs. 40%)
- Their work productivity
(43% vs. 29%)
- Without Internet access
(67%)
- A computer/laptop (60%)
- Mobile phone (59%)
- Television (55%)
That’s right. American can now go longer without television than they can go without their mobile phones, computers and Internet access. So when you sit down with friends and family this Thanksgiving, put down your devices, have a real-life conversation or two with the important people in your lives and give thanks for all of our modern conveniences. You don’t need to use them 24/7 in order to appreciate them.
Our blog has more about this and related topics.
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TAGS: Technology distraction, addicted to tech, Thanksgiving