Thursday, October 23, 2014

Is Work/Life Balance an Oxymoron?

As many of you know, October is the time of year when financial markets tend to be their spookiest. Add to that the Ebola crisis, ISIS, roller coaster weather (at least here in the Northeast) and November elections. It’s no wonder that many of us are not “in the zone” as much as we’d like to be at work.

Being deluged by a 24/7 news cycle doesn’t help. Neither does earlier darkness and later sunrise this time of year. We’ve talked before in this blog about unplugging from the grid and taking the time to think on a regular basis. But, how do you keep all your clients, partners and customers happy without disappointing your family, friends and community organizations--especially at night and on weekends?
Vivian Giang outlined nine definitions of work-life balance for entrepreneurs in Fast Company recently. Hubspot CEO, Brian Halligan, said you have to take a break from email so you can actually think and get in to that state of “relaxed attention.” His big goal for the next year? “Think more and work less.” Natalie Madeira Cofield, head of the Greater Austin Black Chamber of Commerce said you should remember that life is a “marathon, not a sprint” and that you don’t have to accomplish all your goals by the time you reach a certain age. Better pacing, she implied, will foster better long-term results. Nick Taranto, cofounder of observed: “You can only cut so many pieces from the pie. Work-life balance means making decisions around where, who, and what you're going to sacrifice, because you can't do it all,” said Taranto. “When I was in my early twenties, I said, ‘F*** those old guys, I don't need balance. I can do it all.’ ... but I was juggling too many balls and was dropping a lot of them,” Taranto added.

Demandbase founder, Chris Golec, may have summed it up best: “We all have to work a lot, but lack of balance happens when people start to feel guilty about taking time to meet their out-of-work commitments. It really all comes back to the flexibility, trust, and respect with your work and personal relationships.”

And don’t forget regular consistent sleep, something many of the FastCompany interview subjects alluded to. We’ve found here at HB that it’s not how many hours of sleep you get every night, it’s about hitting the sack and waking up on a consistent basis so your internal clock doesn’t get thrown off—especially during the October witching hours.

Our blog has more, as does the FREE Resources page of our website.
TAGS: Work life balance Vivian Giang, Fast Company, Brian Halligan, Natalie Madeira Cofield, Nick Taranto, Chris Golec, unplug from the grid

Monday, October 06, 2014

Think Like an Artist, Work Like an Accountant

Feeling overwhelmed by the day to day? Not feeling very creative? Maybe what you need is a little more order and discipline in your life, not a fancy offsite retreat or an innovation workshop from a productivity guru.

Say what?

As columnist David Brooks recently observed in a New York Times op-ed piece, “People who lead routine, anal-retentive lives have a bad reputation in our culture. But life is paradoxical. In situation after situation, this pattern recurs: order and discipline are the prerequisites for creativity and daring.”

Quirks of great visionaries

Novelist John Cheever supposedly got up every day, put on his only suit, rode the elevator in his apartment building down to a storage room in the basement where he’d take off his suit, sit in his boxers and write until noon.
Poet Maya Angelou rose at 5:30am, had coffee and by 6:30 was off to a modest hotel room she kept with nothing but a bed, desk, Bible, dictionary, deck of cards and bottle of sherry. She’d write diligently until 12:30 p.m. or 2 o’clock and then call it a day.

According to Brooks, Victorian novelist Anthony Trollope would arrive at his writing table at 5:30 each morning. His servant would bring him the same cup of coffee at the same time. He would write 250 words every 15 minutes for two and a half hours every day. If he finished a novel without writing his daily 2,500 words, he would immediately start a new novel to complete his word allotment.
According to Mason Currey, author of “Daily Rituals: How Great Minds Make Time, Find Inspiration And Get To Workrenowned carouser/novelist Ernest Hemingway was always up at 5.30 am, even if he'd been drinking the night before. Beethoven, personally counted out the 60 beans that his morning cup of joe required. Benjamin Franklin swore by "air baths", which was his term for sitting around naked in the morning, whatever the weather, Currey recounts.

I can relate. My dad was a vascular surgeon during his prime working years—that meant long hours, late night emergencies and a LOT of coffee. But he always loved art. To relax after a long day, he’d come home around 9 pm, eat a quick dinner and take a nap on the couch. Then he’d rise around 11. But instead of going to bed, he’d put on a fresh pot of coffee, work on his oil paintings to relax until about 2am, before finally calling it a night. Must have worked. He’s in his 80s now and sharp as a tack. Still stays up late at night, drinking lots of coffee and is now painting professionally and exhibiting work all over the Philadelphia/South Jersey area where he lives.

While visionaries’ eccentricities make for great stories, it’s the routine and sense of discipline that makes these folks so productive, so consistently for so long. My dad was a chemical engineer for Procter & Gamble before turning to medicine and then art. Doesn’t sound very creative except he spent most of his time visiting P&G’s various manufacturing plants trying to find a better way to make household products “that we knew nothing about.” History shows many visionaries had unusual starts to their “creative” breakthrough careers. 
As columnist Brooks observed, “creative people organize their lives according to repetitive, disciplined routines. They think like artists but work like accountants.”

One of our clients, Gary Klaben of Coyle Financial Advisors in Chicago, has everyone in his firm schedule their toughest tasks of the day first thing in the morning—that’s right, put ‘em right there on your calendar for you and everyone else in the firm to see.

Others may need to ease into tough task mastering a little, but if you have a disciplined process for warming up your brain (the way athletes warm up for a game or musicians warm up for a performance) you'll have a leg up on most of your peers.

We’ll share some of our daily mental warmup exercises with you in an upcoming post.

As a former marathoner and triathlete, I did years and years of “interval training.” I’m too hyper to sit at my desk all day long. I found I’m most productive if I break up the day into three or four shorter “hard work” sessions punctuated by generous breaks to walk around the block, hit the gym, socialize with colleagues or run quick errands. You can call it slacking or goofing off, but I come back to my desk three times more energized than when I left. Whatever problem I was stuck on before leaving seems to get solved pretty easily and clearly within the first hour of my return.


If you’re in the corporate world, “interval training” may not go over well with “facetime” obsessed bosses, co-workers and HR wonks. Fortunately most of you are in positions to set your own hours, if not your own firm’s policies. As my college track coach liked to say, it’s not how many miles you put in, it’s what you put into those miles. Substitute the word “hours” for “miles” and you’ll get the same result.

Just make sure you “run” your brain hard a little bit every day without overdoing it or taking too much time off without using it.

Our blog has more, as does the FREE Resources page of our website.


Wednesday, September 24, 2014

Our Top 5 Posts of the Year

With all due respect to January 1st and Times Square, now is the time of year that many of us start thinking about new beginnings, fresh starts, resolutions and goals that did or didn’t get achieved in the previous 12 months. Autumn officially started this week. The weather’s getting cooler and leaves are changing colors in many parts of the country. Kids are back to school. Offices are humming with full staffs for the first time in months, and tonight marks the start of Rosh Hashanah, the official kickoff to the Jewish high holidays.

Even if you’re not Jewish, you probably know that Rosh Hashanah (aka “Rush-a-Homa”) is a generally festive holiday for those of the Hebrasion Persuasion albeit more solemn than American New Year. Like the American New Year, Rosh Hashanah is a time to look back at the past year and make resolutions for the following year. It’s also when the Torah, (Hebrew Bible) resets to chapter 1, part 1. Regardless of your faith, why not take advantage of this short pause in the hectic work week and see if your work/life balance is really in balance and if you’re getting closer (or further away) from the reasons you started your own firm or practice.

Our 5 most popular posts of the year

Can Your Staff Really Work Effectively from Home?
3. Do You Know Why Your Marketing’s Working (or Not)?

Were You Laboring on Labor Day?

The Best (and Worst) Times to do Things at Work

Based on our web stats over the past nine months, it’s clear that time management and work/life balance are top of mind for our readers. You’re also concerned about professional networking, face to face interaction in this digital age and finding the right metrics to gauge your marketing efforts. Management guru,
Peter Drucker, famously said, “Business has only two functions--marketing and innovation. All the rest are costs." To that we’d like to add a third function—time management, as in finding the time to do marketing and innovation well.

Too busy sawing to sharpen the saw

In one way or another, most of you have told us you’re well on your way to living the true American dream. You your own boss and making a very comfortable living doing work that you find challenging and fulfilling. You’re spending most of the day with intelligent clients and co-workers that you like and respect. You’re making a difference in their lives.  But how many of you are really spending enough quality time with family, friends and community organizations—and pursuing your favorite avocations such as tennis, golf, fly fishing, chess, auto racing and triathlons? C’mon be honest.


Drucker also said, “follow effective action with quiet reflection. From the quiet reflection will come even more effective action.”  However you do it, take a little time this week for some quality introspection. Make sure the important people in your life (and your health) do not fall by the wayside as you take your business to the next level of success. You may not have another time to catch your breath until the next set of Holidays in December.

Have a Happy New Year (L’Shna Tova).

PS: Click here if you’ve always been mystified by the Jewish Holidays, and you’ll find answers to many of the questions you’d like to ask, but weren’t sure if they were politically correct. For instance, why don’t the Jewish Holidays fall at the same time every year?

blog has more, as does the FREE Resources page of our website.

TAGS: Peter Drucker, Rosh Hashanah, time management, work life balance, self reflection

Monday, September 15, 2014

Research Shows Passion and Legacy Goals Drive Business Success

According to Infusionsoft’s recent Small Business Market Survey, there are four distinct types of business owners—Freedom Seekers, Passionate Creators, Struggling Survivors and Legacy Builders.

Most of your business owner clients fall into one of these four areas and chances are so do you. As you help clients build out their retirement, wealth preservation and charitable giving plans, it’s important to understand how they like to be marketed to. While the researchers didn’t go into as much detail as we would have liked, our experience is that successful business owners tend to be most receptive to the marketing techniques that they themselves use.

Let’s take a closer look at the four business owner profiles and see if any remind you of yourself:
1. Freedom Seekers
These small business owners started their businesses because they wanted the ability to control their fate, decisions, work environment, schedule and revenue. They are more likely than the other segments to place high  importance on “living the life I want”, “being in control”, “reducing the amount of hours I have to work” and “having flexibility in my schedule.”

With time management being their biggest challenge, Freedom Seekers are more likely than other groups to use email marketing automation, bookkeeping software, ecommerce, project management and CRM systems.

Infusionsoft’s Lindsay Bayuk said Freedom seekers want the autonomy that comes with being their own boss and that money isn't the only measure of success for this group.

2. Passionate Creators
This group loves what they do. Running their business or firm gives them a sense of accomplishment and pride. They value the impact they are able to make for their customers and the world at large. Passionate Creators are the most likely of the four profiles to mentor other entrepreneurs and to speak to audiences about small business.
  • Nearly half (48%) said they always knew they would run their own business.
  • They believe passion is one of the most important qualities for business success and are motivated to serve a target customer well.
  • They showed the most longevity and success, ranking as the most likely to have been in business more than 10 years and to report revenue of over $1 million last year.
  • Passionate Creators are most optimistic than other types of business owners—71 percent expect their revenue to be ‘somewhat’ or ‘much’ higher than last year.
  • They demonstrated the most marketing sophistication, with the highest rates of marketing spending and involvement in digital marketing, social media, email lists and content marketing
  • They are the most likely to track financial performance vs. budget, and 70 percent use analytics to support decision-making, the highest level of any segment
3. Struggling Survivors
This group is motivated by fear that’s rooted in the very real challenge of running a business.
·         Many believe that traditional jobs are more secure, and feel that corporate careers garner more respect than small business ownership
·         51% are “solopreneurs,” the highest of any category
  • They are least likely to report achieving many of the benefits associated with owning your own business, from financial security to time with family and friends.
  • They are the most likely to have considered closing their business (53%), and the most pessimistic about their five-year outlook.
According to the study, half of Struggling Survivors (51%) are the sole employee at their company. This solitary management leaves little time to implement a sound marketing strategy.

4. Legacy Builders
Business owners who fall into this profile see small business ownership as a practical economic choice. They believe that small businesses are more ethical than larger corporations, and believe most people would start their own business if they could. They started their business to bring something new to the marketplace that no one else offers. They take tremendous pride in the business they’ve created and plan to run it for the long haul.
  • They are the least likely of the four profiles to have a website, and even those that do have a site are least likely to use email, content marketing, SEO or marketing automation to generate leads
Researchers said “Legacy Builders are pragmatic. For them, marketing tech may be fairly new and may not be the most practical investment of time and resources.”

This group is the least likely of the four to have a website (45%). Many legacy businesses are driven through word of mouth. 

Fortunately, most of you are Passionate Creators and Legacy Builders. Successful people tend to surround themselves with successful people. Chances are your clients are, too.

Our blog has more, as does the FREE Resources page of our website.

TAGS: Infusionsoft, Passionate Creators, Legacy Builders, Freedom Seekers, Struggling Survivors

Tuesday, September 02, 2014

Were You Laboring on Labor Day?

We hope your re-entry into the real world hasn’t been too painful today. Tuesdays that feel like Mondays are always a bitch. Not to mention all the recurring tasks, reports and housekeeping chores that rain down on you whenever the calendar page flips over to a new month. Not fun.

Admit it. Many of you snuck in some work over the long weekend to get caught up or to preempt a crisis from hitting this coming week. Not surprising.

Most of you have been around the block a few times. You know you can’t just saunter into the office tanned and relaxed and expect everything to go smoothly after a long weekend away from phones, emails and your desk. It doesn’t matter how great your team is or how “self-managed” you think your firm is.
That’s the joy (and stress) of being an entrepreneur and/or being in a leadership position. You may be out of your “place of work,” but work-related issues (problems and opportunities) are always lingering in your subconscious while friends, family and neighbors are having a carefree time at the pool, beach, lake or barbecue.

How the other 90 percent get by

I bring this up because I finally got around to reading Nickel and Dimed, Barbara Ehrenreich’s gripping account of what it’s like to be among America’s working poor—a group of workers that’s unfortunately growing by leaps and bounds. Without pity or hyperbole, Ehrenreich brings you inside the life of a waitress, hotel maid, house cleaner, nursing home aid and Wal-Mart associate. She didn’t just write about those jobs while working undercover and then go home to a plush home or condo. She lived the life 24/7 trying to eat and pay rent on her low-wage income. Her health, not just her psyche, took some hits for this book.

We know many of you have risen from modest upbringings to achieve great academic and career success. But, if you haven’t lived the low wage life since high school or college, give Nickel and Dimed a skim.

Here’s what got to me. It wasn’t the lousy work conditions as much as the LACK OF AUTONOMY. You’re told when you work and when you don’t. You’re told when you take your meal and bathroom breaks, what to wear and when you’re permitted to talk with colleagues (almost never). If you’re lucky enough to be hired, you’re also presumed to be a criminal or drug addict until you’ve proven yourself trustworthy. Then there’s the issue of “time theft” in which the overtime hours you didn’t want to work in the first place mysteriously disappear from your paycheck.

We may have demanding clients, employees and vendors who drive us crazy. But most of us know the times of day and days of the week in which we do our best work. We can schedule our hours within reason to work when we’re most efficient. We can schedule or vacations (or mental health breaks) when it’s most convenient for us and our families—not when “the man” says we can go. Sure relationships with spouses, family, friends and communities can suffer when we’re under deadline or traveling a lot. But at least we’re not a slave to a disgruntled supervisor or an outdated HR policy.
Can you say PTO day!


Five years into the economic recovery, the stock market and corporate profits are at record highs. But the number and quality of jobs are still lagging for most Americans. As a New York Times editorial noted yesterday, “Wage growth has not kept pace with productivity growth, resulting in falling or flat wages for most workers and big gains for corporate coffers, shareholders, executives and others at the top of the income ladder.”

We’re lucky enough to make our living, directly or indirectly, from the top of ladder. Respect your perch. HB

Our blog has more, as does the FREE Resources page of our website.

TAGS: Barbara Ehrenreich, Nickel and Dimed, time theft, post Labor Day blues

Saturday, August 23, 2014

Face to Face Networking and Why You Need to Take the Shuttle Bus

Like many of you, I’ve been attending conferences, seminars, symposiums and other live events this summer to keep my skills sharp, to network with peers and to get the old (mental) battery recharged. Three big takeaways have jumped out at me:

1.      Even in this 24/7 digital age, humans of all ages still need to connect face to face.

2.      Some of your best networking will take place in the least likely of places.

3.      The air conditioning is always on too strong, whether you’re in South Florida or Winnipeg (but only one gender will voice their discomfort).
Last week’s post “Notice What You Notice” was all about paying closer attention to your surroundings and how you take in information and learn from it. The same goes for professional networking, whether it’s making new contacts, landing new clients or setting the stage for a strategic alliance. In a semi-snarky piece I wrote last week for Association Adviser, a leading publication for trade association execs, I explained why I always take the shuttle bus at large conventions or conferences. That’s where I’ve made some of my best and most meaningful contacts over the years. The shuttle ride is long enough to have a meaningful conversation with your name-badged seatmate—i.e. it’s better than  a superficial “elevator pitch,” but it’s not as risky as striking up a conversation with your seatmate on a cross-country flight. Key Takeaways
Here are some other takeaways that I’ve gleaned from recent events I’ve attended. Let me know if you agree:
·         Well-run live events are still one of the most powerful ways that association professionals can network, learn and share ideas.  
·         Show organizers are realizing how much time and dollar pressure their attendees are under.
·         Attendees come better organized and more focused than ever before and expect you to do the same.
No matter how busy you are, find a way to get yourself out of the office and show up for the “must-attend” events in your industry. You just can't find a replacement for eye contact, body language and serendipitous encounters. And, no matter how long the line is, always take the shuttle bus if it’s offered.
Our blog has more, as does the FREE Resources page of our website.

TAGS: Association Adviser, shuttle busses, networking, power of face to face


Friday, August 08, 2014

Notice What You Notice

As the calendar page flips over to August, many of you may be on vacation or stuck in a long airport delay. The kids or grandkids are out of school, and half the people you need to reach at work are either out of the office—or have one foot out the door. Either way, everyone’s out of their normal routine a little and things just aren’t running as smoothly as you’d prefer.

Like it or not, you’re mind’s going to drift and the temptation is to focus on what’s wrong with your practice, business, family, golf swing, tennis stroke or relationships. It’s good to address those issues head on, but better yet, focus on the good things you can make better, not the bad things that are dragging you down.

In a surprisingly pithy op-ed piece today, Times columnist David Brooks suggested that there are two types of people: those who keep a journal (mental or actual) and those who don’t. “People who keep a journal often see it as part of the process of self-understanding and personal growth. They don’t want insights and events to slip through their minds. They think with their fingers and have to write to process experiences and become aware of their feelings. People who oppose journal-keeping fear it contributes to self-absorption and narcissism.

Maybe Brooks is on vacation this week, but we think the point he’s trying to make is that the more your can distance yourself form your own “intimacy with yourself” the more reliable your self-awareness is likely to be.”

You may have to take an exotic trip or put yourself in some kind of social situation that’s way outside your comfort zone. Maybe it’s joining a new networking group or civic organization, taking up a new sport (in which you’re sure to look foolish at first) and striking up a conversation with someone in your building elevator or commuter train that you keep interacting with but never engage. Pay attention to your body language and voice inflection in those situations. Are you listening more or talking more?

Notice what you notice

Back in my triathlon days, I had a great swim coach, the late Doug Stern. Doug had an amazing ability to remember every single person’s name in his aquatics class—even with five or six dozen people in identical swim caps thrashing about him—and he mentioned everyone by name several times during each workout. Don’t think that matters!

But, it wasn’t Doug’s charisma that made him so great, it was how he got you attuned to your body in the water. “Notice what you notice,” he always told us when trying to help us master a new stroke technique.


Sharon Sloane, CEO of the training video company Will Interactive, told NYT interviewer Adam Bryant that she finishes every day with some “chair time.” That’s when she just sits quietly by herself at the end of the day, turns off her devices, and just lets the day “wash over” her. What really happened? What did she not pick up on in a meeting? Which dots didn’t get connected at the time?

Whether you’re in the water, on land, or in the air this month, take time out from the grind and notice what you notice. You’ll be glad you did.
Best, HB

Our blog has more, as does the FREE Resources page of our website.


TAGS: Doug Stern, notice what you notice, Sharon Sloane, chair time, David Brooks, Adam Bryan, keeping a journal