Friday, September 23, 2016

How Financially Literate Are Your Clients’ Kids?

This recent piece in USA Today got me thinking, What Schools Teach Kids About Money Is Scary. I know many of you won’t admit to reading USA Today unless you’re stuck in a long airport delay. But a LOT of people DO read this paper and it tends to have a good finger on the pulse of the American public.

Guest author, Peter Dunn, suggests a hypothetical 13-week money skills course for teens and pre-teens. Perhaps it’s too basic for many of your clients—but not too basic for their kids and grandkids. And if your clients review Dunn’s tips, they might pick up a refresher or two for themselves.

Week 1 is very important because Dunn stresses the importance of one key point: “Your financial life is not about money; it’s about behavior.
Our client Gary Klaben frequently reminds followers of his blog that “Saving First, Spending Second” is the most valuable money habit you can have.

Dunn also stresses the importance of budgeting and goal-setting in the early weeks of the course—how to manage debt and how to watch out for all the little nickel-and-dime luxuries we pay for that can blow a big hole in our budgets. Around week 7, Dunn would introduce the power (or danger) of compound interest. I would personally introduce compound interest earlier in the course since compounding is your friend as a saver/investor but your bitter enemy as a debtor. Also, most middle- and high-schoolers can do the basic compounding math ( I have one of each).


Our own blog and website has more.

In Weeks 8-10, Dunn would devote a fair amount of time to student loans. That might be too much, other than helping them kids understand that you want to avoid student loans as much as possible. If for no other reason than you don’t want to take on debts on bad terms that can stalk you throughout your adult life. I don’t think students younger than high school juniors and seniors can grasp this concept until they may have to face the reality of NOT being able to attend their first, second or third choice of colleges for financial reasons—not because they didn’t have the grades or extracurriculars. We do give Dunn kudos for this point however:  
Saving for a purchase almost always makes more sense than borrowing, especially on lower-price items.”

Finally, the topic of insurance. Life insurance is a tough concept for kids, teens and young adults to wrap their heads around. They think they’re invincible, so why pay a lot of money for something they’ll never need? However, we do like Dunn’s suggestion of teaching kids about insuring their material possessions because at that age, loss of a mobile device, ear phones or even a car can appear to be a life shattering event.
For more good resources to share with kids and grandkids of clients, we recommend Gary Klaben’s Grown Up Money blog and The Financial Awareness Foundation website founded by our good friend Valentino Sabuco, CFP®, AEP®.

Conclusion

Even if kids, teens and young adults in your lives know how much their parents make or what their house is worth, you can’t expect them to know how little of that wealth can be utilized as spendable cash—my dad makes $100K, why can’t he buy a $100K used Ferrari? But, you can teach them about the value of delayed gratification by working and/or saving for the things they really want. When a price tag is expressed in terms of hours bussing tables or how many lawns need to be mowed, then we assure you, financial literacy will kick in—fast!

And remember, the 3rd week of October is
National Estate Planning Awareness Week, courtesy of Val Sabuco. And if for pre-teen kids in your life, consider giving them a Savvy Piggy Bank which has separate compartments for Saving, Spending, Donating and Investing.

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TAGS: teaching kids financial literacy, Peter Dunn, Gary Klaben, Valentino Sabuco

Tuesday, September 06, 2016

Entrepreneurship: Best Thing for Your Health

Hopefully tropical storm Hermine didn’t disrupt your Labor Day weekend plans. Based on the volume of emails I received over the long weekend, I know many of you were catching up on work last weekend and it wasn’t just because you were cooped up inside riding out the weather. Kudos for your dedication. Shame on you for not giving yourself a mental break.

Most of you reading this post are successful business/practice owners. You’ve long known that long hours, unpredictability, high stress and marital strain are part of the entrepreneurial lifestyle. And while that may sound like a recipe for poor health, you might be surprised to learn that entrepreneurs WAY FEWER sick days than their corporate paycheck cashing neighbors. How can that be?


 
Health of entrepreneurs vs. employees

According to the Journal of Occupational and Organizational Psychology, entrepreneurs have what workologists call “active jobs” and may benefit from positive health consequences. The research compared entrepreneurs' health with employees' health in a national representative sample studying mental disorders, blood pressure, well-being (life-satisfaction) and behavioral health indicators such as sick days, physician visits, etc. Researchers found that entrepreneurs showed significantly lower overall somatic and mental morbidity, lower blood pressure, lower prevalence rates of hypertension, and somatoform disorders, as well as higher well-being and more favorable behavioral health indicators.
Entrepreneurship is not easy, but we control our own destiny. “Being one’s own boss means almost unlimited decision autonomy, freedom of choice in the tasks we take on, schedule flexibility, and the utilization and development of skills,” researchers concluded. And in today’s corporate world, you have almost the same amount of stress, uncertainty and anxiety as you do in the entrepreneurial world, without the autonomy, pride and sense of fulfillment. Consider these stats:

  • 41 percent of American employees didn’t take a single vacation day in 2015, according to a Skift survey
  • 55 percent of American employees didn’t use all of their vacation days in 2015, according to a recent Project Time Off study.
  • More than one-third of employers require employees to work on Thanksgiving, according to a 2015 Bloomberg BNA survey
  • Nearly two in five organizations (39%) will require some employees to work Christmas or New Year's, BNA reports.
  • 41 percent of employers will have some staff working on Labor Day.

  • About a quarter of Americans feel that corporate budget cuts/corporate restructuring will limit their job growth potential over the next five years, according to a Labor Day Job Growth Survey published this year.

All this for the “security” of a steady paycheck in a world in which the vast majority of American workers are “at will” employees who can be terminated with or without cause (i.e. for just about any damn reason your employer stats) on two-weeks’ notice? Now that’s a risky career path!

Conclusion

You may have been toiling at your desk on Labor Day, but at the end of the day you chose to do so—you weren’t been forced to do so. BIG DIFFERENCE! It wasn’t so much work as it was growing or maintaining the enterprise you’ve built. Our advice: don’t work for the man—be the man! And never forget to show your grit.

If you’re energy’s sagging a little bit today, that’s to be expected. Don’t reach for another can of RedBull or coffee. Check out Lolly Daskal’s insightful piece for Inc. Magazine recently 10 Things That Mentally Tough People Do.

Our blog and website has more.

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TAGS: Lolly Daksal, grit, working on Labor Day, owners don’t take sick days, Skift Survey, Project Time Off

Friday, August 26, 2016

Don’t Automatically Take the Easy Way

In today’s era of Uber, Waze, Amazon and Netflix, it’s tempting to seek out the easiest, most convenient solution to any need or challenge we have in our work and personal lives. Even fitness apps and wearables—from FitBit to stay-at-home group spinning rides—are taking some of the work out of workouts.


But the easier way isn’t always the better way according to astronauts, Mark and Scott Kelly. The 52 year-old twins, who have logged a combined 576 days in outer space, delivered a rousing keynote speech at the American Society of Association Executives annual conference I attended last week in Salt Lake City. Yes, there’s an association for association professionals—33,000 members strong.

Many of you are financial professionals. If you’re not working with trade associations in your area—you’re missing a huge opportunity. More on that in a future post. Meanwhile, many of the lessons the Kelly brothers learned from the NASA training program are transferable to your practice.
As President John F. Kennedy famously said during the Kelly’s formative childhood years in the late 1960s: “We choose to go to the moon in this decade, not because they are easy, but because they are hard.” By going into space, the Kellys said they were able to accomplish something really hard. But in order to be as successful, they had to set goals, plan, test the status quo and take risks along the way – all skills that you can relate to.

ASAE President, John Graham, told me during an exclusive interview that the two biggest takeaways he got from the Kelly brothers’ keynote were: a)
just because you are not good at something initially, doesn’t mean you can’t get good at it and improve and b) you should simply focus on what you can control.

Control what you can control

Scott put this mantra into action when his sister-in-law and Mark’s wife (Arizona Rep. Gabby Giffords) was shot in the head by a protestor in 2011. Scott was up on the International Space Station at the time. While he couldn’t be with his family during the tragedy, he was able to complete his mission and take care of his crew. In a time when there are a million distractions during each day, the Kellys said focusing on what you can control is key to accomplishing your goal.

Be a leader, not a dictator

We all know about the importance of teamwork, but Mark said that as a commander on the space shuttle, he made sure to select team members who would not be afraid to question his decisions. Let’s face it. Many of you with your own firm have decent-size egos. Surrounding ourselves with “yes” people, will not make your organization better. “Recognize the strengths and weaknesses of your team,” he added, “and know when to be a coach and when to be a dictator.”

Sweat the details

Those of you with accounting backgrounds are often chastised for this trait but the Kelly’s said NASA’s philosophy is to worry about everything. It’s all about protecting its astronauts from any possibility and you should take the same approach with clients. As Mark explained, the level of risk flying a space shuttle mission is high – about the same as storming the beach at Normandy on D-Day – and NASA takes that risk seriously. With your practice, you’re the captain, so it’s your job to look at every minor detail or decision and consider the consequences to your staff and members.

Don’t let anyone tell you you’re not good enough

Many of you had to overcome plenty just to get through school. We know many of you struggled through well-paying, but unsatisfying corporate jobs before setting out on your own and it wasn’t just a string of successes without a few stumble along the ways. There were numerous times when the Kellys, and even their classmates and trainers, wondered if the space program was really right for them.

But they pushed on, inspired in part by their mother, a New Jersey secretary and waitress, who failed a grueling physical fitness test numerous times before becoming one of the state’s first female police officers. Long story short, the Kelly brothers made it through the space training program and left a pretty significant dent in the universe. Keep banging away and have a great weekend.


Our blog and website has more.

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TAGS: NASA, Mark & Scott Kelly, astronauts, perseverance

Thursday, August 11, 2016

Less Is More in the 'Excess of Everything' Age

What we can learn Olympic boxers, cyclists, amateur fly-fishermen and backyard trampoline enthusiasts.

On the advice of our client, Gary Klaben of Chicago-based Coyle Financial Counsel, I picked up a copy of Matthew May’s The Laws of Subtraction. I was trying to squeeze in a little R&R in the deep woods of western Michigan where my wife’s family maintains a fishing cottage about 7 miles and several dirt roads from the heart of one of the 10 poorest counties in the U.S. It’s on the banks of a renowned fly-fishing and salmon-fishing river, but Internet access and cell service is spotty.

For Type A’s like myself, it can be maddening to be unplugged from the grid, and also very difficult to find a gym, swimming pool or reliable paved road to work off your excess energy. At first I tried to fight the swift flowing river, but you just can’t swim, paddle or fly cast upstream for long before you eventually run out of energy and start sliding backwards. You also realize that your body is naturally conserving energy for your return to the frenetic world back home—just like your brain is.

Waking up at the crack of 10 am (we’re in the far, far western edge of the eastern time zone), you also realize how information-overloaded we are the rest of the year. As Matthew May would say, we’re caught up in “the age of the excess of everything.”

According to May, you need to start
removing all the “excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly” things that cloud our decision-making process.  We don’t need more premium, bonus or enhanced features—WE NEED LESS!

Our take? Start cutting back on email and text messaging every day and then try a 24-hour technology fast every week or at least limit your email/texting time to 3 intervals per day. Then start eliminating non-essential meetings, conference calls, commuting, air travel, HR trainings and other time-sucks. Then eliminate all the planning and confirmations needed to schedule the aforementioned. Guess what? All of a sudden you can think.

Laws of subtraction in sports


If you’ve been following the Olympics, you see the laws of subtraction at work. Believe it or not, it’s actually safer for boxers NOT to wear headgear because researchers found that
head guards create a bigger target for boxers, who in turn attempt more head blows. Experts say head gear also gives boxers a false sense of security. Still not convinced?  Well several studies, including one commissioned by the International Boxing Association, (IBA) found that the number of acute brain injuries declined when head guards were not used. And the IBA found that the number of times a fight was stopped because of one boxer receiving repeated head blows fell 43 percent in bouts without head guards compared with fights with head guards.

If you follow bicycle racing, you’ll also notice that the elite riders—who sometimes pedal over 100 miles per day—ride in Spartan saddles with holes or deep slits in the middle. You’d think that with all that riding they’d want seats with extra padding, but it turns out that minimalist seatsdo more for rider comfort than heavy padding does and reduce the risk of prostate and sterility issues.

How about the backyard trampoline? We’ve always had one in the back yard and never bothered with protective netting around it (sorry homeowners insurance). Without a net, kids are less likely to take excessive risks and less likely to get the elbows, ankles or new braces caught up in it.

Not to be a spoiler, May offers 6 laws for eliminating mental clutter and simplifying your life:

Law #1: What Isn't There Can Often Trump What Is

Law #2: The Simplest Rules Create the Most Effective Experience


Law #3: Limiting Information Engages the Imagination


Law #4: Creativity Thrives Under Intelligent Constraints


Law #5: Break Is the Important Part of Breakthrough


Law #6: Doing Something Isn't Always Better Than Doing Nothing


It’s a quick and easy read if you can find the time. If you can’t find the time, we suggest you make the time to do so. As regular readers of this blog know, we recommend getting started on your New Year’s resolutions around Thanksgiving time. By the same token, August is the new September. Don’t wait until after Labor Day to start getting focused for Q4.

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Monday, July 25, 2016

8 SlideShare Tips for Business Professionals

Last week, we explored why Successful Professionals Use SlideShare. Here are some tips we’ve learned through our own trial and error as well as recommendations from other thought leaders.
 
SlideShare (acquired by LinkedIn in 2012) is a great platform for getting yourself found by thousands of well-connected people who don’t know you yet—but who should. Not just clients and prospective clients, but journalists, analysts, speaker bureaus and conference program organizers all looking for experts on topics that are right in your wheelhouse. Think of Slideshare as YouTube for professional presentations (not cat videos) and can easily accommodate
PowerPoint, PDF, Keynote or OpenDocument presentations.

NOTE: Our blog and website has more about this and related topics. 

1. Take the descriptive tags seriously. For ideas, see how other wealth managers, estate planners and business succession planning experts are tagging their presentations. According to Hubspot, SlideShare presentations carry lots of weight in search results, so you should be targeting the keywords you want to get found for in search in the slideshows you upload.

2. Treat your title slide like a video thumbnail. Your title slide must be eye-catching from both a content and visual point of view.

3. Personally brand EVERY SINGLE slide. Put your name, company name, web address and phone on each slide or page of your content. Not every SlideShare user will get to your presentation from the title page. Make sure they remember and credit you when they share, clip or download your digital words of wisdom.
 
4. Be generous…to a point. Like it or not, we’re in the sharing economy. Don’t be stingy about sharing your smarts with the world. Put most of your slides or a chapter of next book on SlideShare free of charge, but don’t provide anything else that’s proprietary or of deeper value unless users contact you directly for more information. See Tip #8 for more about calls-to-action.

5. Long form is OK. Even in this A.D.D. era of tweets, vines and snaps, social media experts like Dan Zarrella have data indicating that longer slideshows perform better than shorter presentations. For instance, did you know that presentations with 60+ slides or longer generate the most views? Unlike most social media channels in which shorter content tends rules, Zarella says SlideShare users welcome comprehensive content. Again, they’re primarily professionals.

6. Remember your audience. One reason SlideShare is so useful for thought leadership marketing is that is that is core users are well educated professionals (hence its attraction to LinkedIn). Unlike the casual followers you might get from Twitter, Facebook or YouTube, most SlideShare users are searching for content that will help them advance professionally or build their businesses. This is also a good indicator of the types of content that performs well on SlideShare.

7. Looks matter. Strong, bold colors and large text to capture users' attentions and make the content easy to follow along. Provide detailed charts, graphs, images and graphics that are easy to scan and understand. On the web you only have a split second to capture users’ attention.


8. DON’T let downloaders be freeloaders. Anyone who is familiar with SlideShare will tell you to include a final slide featuring a call-to-action for lead generation or potential speaking engagements or strategic alliances.

Conclusion

There are a number of other good knowledge sharing platforms out there for smart professionals like you. We’ll get to them in a future post, but we wanted to start with SlideShare since most of you are regular LinkedIn users, you are already great presenters, it has critical mass and you can’t beat the price. If you have other favorite knowledge sharing tools, please send them along, and we’ll mention in a future post.

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TAGS: SlideShare tips for professionals, Dan Zarella

Tuesday, July 19, 2016

Successful Professionals Use SlideShare

Most of you on this distribution list are thought leaders and successful professionals. You enjoy the spotlight and are comfortable on the podium. You’ve done countless presentations to groups large and small and chance are you’ve got it down to a science. But what about AFTER you’ve wowed the live audience with your presentation?

Maybe you printed out handouts in advance or asked attendees to email you for a copy of the presentation. Some will. Many won’t and that’s just part of the reason why your great thought leadership content is left to die on the vine. Whether it’s a presentation, a white paper or a chapter of your new book, you want to share your smarts with as many clients, prospects and centers of influence as possible. SlideShare (acquired by LinkedIn in 2012) is one of the best ways to do that. It’s also a great tool for getting yourself found by thousands of well-connected people who don’t know you yet—but who should. 

In its simplest form, SlideShare is like YouTube for professional presentations (not cat videos) and can easily accommodate
PowerPoint, PDF, Keynote or OpenDocument presentations. Like YouTube, there are featured presentations and you can search the vast archive of presentations by keyword or topic--and the archive it is VAST. The sharing site gets an estimate 70 million unique visitors per month and an estimated 400,000 new presentations are uploaded daily.

Unlike YouTube, SlideShare gives you quality eyeballs, rather than quantity. SlideShare is a favorite hunting ground for journalists, speaker bureaus and conference organizers. They know if you’re on SlideShare then (a) You’re in the know, (b) You’re probably a thought leader and (c) you know how to put a compelling presentation together. They can see the quality of your work before they book you or interview you and they don’t have to worry about your ability to deliver respectable presentation materials on time for their event.

NOTE: Our blog and website has more about this and related topics. 

Convenience: When it comes time to share your presentations or other long form content, it’s much easier to send a SlideShare link than is to push a memory-hogging 70-side presentation through your email server. For example, here’s a recent presentation that my son Jake and I did about Drones for Business People & Investors. With all the animations and embedded videos, it would have taken quite a while to send this to you via email, but it’s a snap to send, view and clip via SlideShare.

Analytics: We received almost 100 views in the first few days after posting the presentation and most were not people who attended live. In addition to the number and source of views, the basics analytics package tells you the number of clicks, likes, shares, comments, downloads, embeds and lead forms completed.

Clipping:
This relatively new feature allows users to clip and save the best slides they discover from throughout the SlideShare universe into handy topic-specific clipboards. You can share your clipboard with others and if you’re a presenter, you’ll receive a notification when someone clips one of your slides (and which slide it was).

 
 
IMPORTANT: Always have your company name and contact info on EVERY single slide or page of the content you upload to SlideShare. You never know you’ll be clipping you or checking you out.

 
 
Conclusion

Next week, we’ll share more tip about leveraging SlideShare to your advantage. It’s a simple, yet powerful way to expand your reach exponentially—but you want to make sure you do it the right way.

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TAGS: SlideShare for professionals

 

Sunday, July 10, 2016

Unlocking Innovation: How to know what you don’t know

Remember the old cartoon of the military sergeant who asks one of his troops the difference between ignorance and apathy? The troop’s response: “I don’t know and I don’t care.”

I think of that cartoon sometimes when we attend innovation workshops or visit with clients who are dutifully hosting their annual off-site brainstorming retreats or “all hands in the conference room” idea days.  HR brings in the balloons and sticky notes and off we go! Right? Wrong. Innovation doesn’t just happen on-demand; it’s a fluid process that must be cultivated all the time—from all corners of your organization at all levels of the org chart. That way, whenever a customer/client need or opportunity hits, you’re more than ready to fill it.

As the old saying goes: “Good luck is what happens when preparation meets opportunity.” But how often are we really prepared when opportunity knocks?

Last month, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. told me that if you have all the money in the world and a lot of staff, you can just sit around, throw out a bunch of ideas and see what sticks. “That’s not the case here. You need to go stay alert, identify needs that must be filled and then look for creative ways to solve them. My job is to find out what members need before they know they need it and then have a solution waiting when they get there,” said Dunham. See more insights from Dunham here.

Last weekend, Warren Berger, author of the book A More Beautiful Question, argued in a New York Times article that encouraging employees to ask good questions is one of the best things companies can do to help spur innovation. At a time of rapid change and rising uncertainty, Berger wrote there is constant “pressure to keep learning and to keep anticipating what’s next.” In fact, Berger referenced an organization called The Right Question Institute which believes that the simple act of formulating questions “organizes our thinking around what we don’t know.”

Of course, as Berger points out, getting management to respond well to questions is not as easy as training employees to ask more and better questions. “For questions to thrive in a company, management must find ways to reward (not thwart) the behavior.” It could be as simple as publicly acknowledging a “good question” when asked and by encouraging employees to think in terms of “What If?” and “How Might We?” wrote Berger.

The only trouble is that most of the world’s best question-askers don’t work for our companies—they tend to be kids, whose question-asking acumen peaks at age 4 or 5, not 40 or 50, according to researchers.

If your innovation practices still need a jumpstart, we strongly recommend webinars and conferences from the
International Association of Innovation Professionals (IAIOP), where you learn more about the difference between the art and science of outcome driven innovation.

Our blog and website have more about this and related topics. 

Conclusion

According to Berger, “leaders could do more to encourage company-wide questioning by being more curious and inquisitive themselves.” Of course, that takes a great deal of courage whether you’re a sole practitioner or a Fortune 500 exec.

So at the end of the day, how do you know what you don’t know? Simple. Just ask. And never stop thinking like a kid—something my wife says is never a problem for me.


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