Meanwhile, our recent post, Once and For All, Millennials are NOT all
Alike, generated more feedback than usual. One big takeaway: Our
followers tell us that Millennials are not any more self-indulgent than
previous generations were at a comparable age. They are simply the latest
“disruptors” to enter the workforce with different values, work styles and
motivations than their elders.
Josh Patrick, head of Stage2Planning
Partners wrote, “The noise around Millennials is no different than the
noise that was around Gen X or for that matter Baby Boomers. As each generation
moves into their 20s, the whining starts about how this [cohort] is the worst
of all times. It’s not that they are better or worse, they are different and
understanding the difference can help you connect with these people.”
Daniel Obst, Deputy Vice President of the Institute for International Education told us, “Millennials care a lot about mission and values.” Also, if you’re trying to reach them electronically (and who isn’t?) Obst said you’ll have much better luck going through Facebook and Instragram than you will via email.
Derek
Poarch, Executive Director
of APCO International, the
world’s oldest and largest organization for public safety communications
professionals, told me he doesn’t communicate with Millennials any differently
than he communicates with staffers who’ve been at APCO for 25 years. “We hire
quality people of all ages and train them well. Every person, regardless of
age, has measurable goals and objectives tied to our strategic plan. It may
sound tough, but we have very low turnover here. Everyone is empowered to
suggest ideas.”
Russ Webb,
Vice President of the Atlanta
Apartment Association said his communications coordinator is
only one year out of college. “Everything we plan to send out to members and
the public must go through her. If she thinks any communication piece is not
going to resonate with younger members, she’s very quick to let us know that it
should be changed.”
Our blog and website have more about this and related topics.
Our blog and website have more about this and related topics.
Conclusion
If
you’re still scratching your head about how to engage with 20-something
staffers (or children), Patrick recommends the book Generations
by William Strauss and Neil Howe. “They were the first and I think still the
best when it comes to talking about how different generations act and what
tends to motivate them.” You could also ask young adults directly. Our client Naylor, LLC has
also done many thought provoking pieces by Next Gen about what Millennials really want in the workplace.
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