Showing posts with label power of introverts. Show all posts
Showing posts with label power of introverts. Show all posts

Wednesday, December 10, 2014

Don’t Overlook the Quiet Voices in the Room

This is the time of year when many of us start thinking about brainstorming and drilling down into our organizational strengths and weaknesses. We look closely at our clients and customers to see which ones are most profitable, and which ones are sucking the life and energy out of us. We look at who we’d like to have on our client list and ask ourselves if we have the financial, technology and people resources to get those ideal clients—and keep ‘em happy. Makes sense, right?

If you have doubts about your people, think twice before casting your line into the outside talent pool. You’ll be tying up countless hours of staff time as you vet, argue, interview and recruit new talent that may or may not work out. Before looking outside, ask yourself  how well you really know the team you already have in place. Doesn’t matter if you’ve got two people or two thousand people on your org chart. Chances are you may not be aware of everything they bring to the table—especially the quieter ones.

The loudest aren’t the brightest

Phil Gilbert’s recent piece
Hearing Every Voice in the Room got me thinking about how often the introverts--the serious, quiet contemplators who actually think first before shouting out their ideas and opinions. They’re the ones who often have the best ideas, but tend to get overlooked when organizations or all sizes are looking for fresh ideas. It doesn’t matter if it’s a quick coffee room conversation or a formal offsite brainstorming session—the squeakiest wheels tend to get the organizational grease. Unfortunately, that’s another form or organizational complacency and rarely leads to innovation. Why? “Because team dynamics can easily get in the way of good ideas and the loudest voice often wins,” observed Gilbert.
“There’s always someone who dominates the conversation and others who defer to that person out of frustration—or worse, complacency,” wrote Gilbert a general manager of IBM Design. But the article reminded me of a conversation I had last week with Frank Rudd, new president of the Florida Society of Association Executives (FSAE), a 1,000 member organization with six full-time staff. Rudd is spearheading FSAE’s merger with another organization and he told me of the first things he did when he came on board was ask everyone at the combined organization—regardless of their position—to revisit all of FSAE’s programs and services and assess whether those programs were really things members wanted or were just continuing out of habit.

“One of the first things organizations can do is keep doing things the same way, just because that’s how it’s always been done in the past,” Rudd noted. He looked to see where each member of his team (and army of volunteers) could be best deployed—and not a single person at either organization lost their job during the merger. On Day One, Rudd replaced the automated voice mail system with a live human operator and soon he and his team began driving around the state and to hand deliver welcome packages to all the new members they’ve acquired during the merger. That’s right. Hand deliver! Don’t think that approach helps you get to know your stakeholders and your staff?

At Gilbert’s division at IBM, they focus on two things
: (a) getting everyone to contribute and (b) letting everyone’s contributions be heard. They start with stacking up sticky notes filled with ideas onto a whiteboard. Everyone is free to post or “popcorn” in IBM-speak until the ideas slow to a dribble. Then the team leader groups the sticky notes into overlapping and logical area. That, he said is how you go from thinking about “what’s not possible, to thinking about what’s possible,” wrote Gilbert. Because everyone has buy-in.

Conclusion


If you, or a talented but quiet person on your staff is afraid to step up and champion ideas, we recommend Susan Caine’s book “Quiet-The Power of Introverts.” She’s also a terrific speaker for your events. A former corporate lawyer and negotiation specialist, Cain said that when it comes to adapting to change, it’s important to understand that the introverts on your team aren’t “lesser contributors or less successful in social interaction.” Instead, they process knowledge and interact with their surroundings in a quieter way. “They tend to be passionate, but somewhat shy and value periods of solitude which allow them to be [optimally] creative,” she said.

Food for thought, especially when you’re “popcorning.”

Our blog has more, as does the FREE Resources page of our website.

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Sunday, August 04, 2013

Live Events Still King in B2B—But Reasons Not So Obvious

Keep your antennae up in the elevator and on the shuttle bus. Make time to engage an introvert

A new
study from ABM (The Association of Business Information & Media Companies)  reinforces what many of you suspected, but may have been reluctant to express to your peers. B2B marketers still place a higher value on live events than on any other media channel for lead generation and for promoting new products. Researchers found that 89 percent of B2B marketers considered face-to-face events a “successful” channel for them. Rounding out the top five were: Sponsored white papers (75%), sponsored video (69%), webinars (64%) and e-newsletter advertising (64%). TV, radio, outdoor and mobile brought up the rear, with less than one-in-three marketers advocating their use.

As I head off to one of the biggest annual events in the association world this weekend, it’s hard to argue with the power of face-to-face interaction in this digitally dominated world. But where I’ve personally gotten the most value is not from the trade show floor, planned networking events, “meet-up” destinations or social events—it’s from the chance encounters on hotel and convention center elevators, in the fitness center and especially on the shuttle busses to and from the convention center.

More on that in a minute.
At the end of the day, everyone at an industry or professional conference shares common interests with each other—or else they wouldn’t be going there to network, learn and associate with their peers. They’ve taken time out of their busy schedules (and dollars out of their budgets) to make the commitment to attending. And you never know if that chance encounter will end up being more valuable to your business or career than any of the planned meetings you had on your schedule.

Macro View

Despite a lackluster jobs report, home prices jumped 12.2 percent over this time a year ago, marking the largest annual gain since March of 2006, according to the Standard & Poor’s Case Shiller 20-city home index. Researchers said home values are rising as more buyers are bidding on a relatively tight supply of housing with the prospect of rising mortgage rates on the horizon.

Meanwhile, and index we created of business and entrepreneurship magazines (Fortune, Inc., Entrepreneur, Wired and Fast Company) was down 1.5 percent over this time a year ago according to min/min online data suggested a mixed bag on the B2B advertising front. On the midsize front, Inc. was up 39 percent, while big company Fortune was down over 17 percent. On the entrepreneurial side, Wired was up 9 percent, but Fast Company was down 17 percent year-over year.

Conclusion

You never know who you’re going to run into. But if you don’t get your face out of your screen and your fingers off the keyboard once in a while, you’ll never find out. As Susan Cain, best-selling author of “Quiet: The Power of Introverts in a World That Won’t Stop talking,” quipped in her keynote address today at the ASAE Annual Meeting & Expo in Atlanta, “some of the best ideas come from serendipitous interactions.” Long live the serendipity of live events!

More tips can be found on the FREE Resources page of our website.

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Tags: Live events, serendipity, power of live events, B2B marketing, ABM, Association of Business Information & Media Companies, Case Schiller, Susan Cain, power of introverts, ASAE annual conference