Friday, August 22, 2008

What B2B Marketers Can Learn from the Olympics

Old and new media working together. Plus, our latest reader survey results. <more>

Thursday, July 24, 2008

Spirit of Innovation Crucial in Today's Economy

Tough times call for new ideas that energize a company and unlock new customer channels. But don’t throw old practices into the scrap heap. <more> Take confidential survey.

Thursday, June 19, 2008

B2B Marketers, Media Partners Must Start Telling Better Stories

How videos fit in to today’s “big tent full of ideas.” <more>

Friday, May 16, 2008

B2B Marketing ROI in the Web 2.0 Era

Is our nice neat world of quantifiable metrics being blown apart? Let’s white-board it.<more>

Wednesday, April 16, 2008

Thursday, March 20, 2008

Marketing Sherpa Cites Our E-Newsletter Research

New Data: How to Maximize Impact of Email Newsletter Ads - 4 Takeaways on Ad Recall, Forwards & More. Read full article here (through 3/26)

Thursday, March 13, 2008

We're in a Recession. Deal With It.

You can feel sorry for yourself or start innovating. <More>

Wednesday, February 13, 2008

What to Do When the Chips Are Down? Innovate

Consumers are taking control of advertising content and consumption. They want stories and they want ’em on their own terms. <more>

Tuesday, January 22, 2008

Money's Tight, Marketing Dollars Will Flow to What's Working

Despite widespread economic woes, two-thirds of you snagged bigger budgets in 2008. More