Monday, October 26, 2020

Why We Need Youth Sports Back

With the cool weather, longer nights and changing leaves here in late October, my car seems to be on autopilot to the nearest soccer field. For the better part of 15 years, I’ve always had at least one kids on the soccer pitch—or more accurately “between the pipes.” But here we are, on the cusp of Halloween, when the state playoffs should be underway, and most of the teams are in quarantine, lockdown or some other form of self-imposed purgatory, waiting to see if the season will resume. 

Something’s just been off this autumn.

My wife claims she doesn’t miss all the stress of watching our sons (both goalkeepers) sweat out another tight 1-0 or 0-0 game destined to be decided on penalty kicks or a last-minute breakdown by one our defenders. But I do. You’d think we’d be used to it after all of those games watching them on the pitcher’s mound, but being a goalkeeper’s parent is a different kind of stress. I’m sure you have clients in the same situation minding the nets for their soccer, lacrosse or hockey teams.

Nothing to slow down time this fall

I actually started to embrace the stress of being a goalkeeper’s parent as an antidote to our otherwise hyper-caffeinated, fast-paced lives. To a goalkeeper’s parent, the clock seems to move in super-slow motion, each agonizing second on the click ticking at a snail’s pace. Your stomach’s in knots each time the opposing team mounts a charge into the final third of the field—and why aren’t any of the other players paying attention!

I really miss the adrenaline rush. It’s like if you forget to shower, brush your teeth or put the coffee pot on in the morning. You can survive the day, but you’re just sort of out of it and never up to full speed.

Mostly, I feel bad for all the kids (and the parents), especially those finishing their high school and college careers under the cloud of the pandemic. They won’t get to experience the improbable comebacks, the agonizing defeats, the grueling practices, the day to day ups and down of the league standings, the teamwork, the camaraderie and the pride of representing you school and town against your bitter arch rivals. They won’t get the thrill of wearing jersey to school, being dismissed early for the long-drive upstate to play a distant team from a town you’ve never heard of, to (hopefully) start a Cinderella run through the state tournament bracket.

It's even harder to see all the pros and elite college football players on TV playing through the pandemic.
I know the pros (and Power 5 football players) are being very well compensated for their efforts. But if you’ve watched any of the emotional roller-coaster World Series games this year or all the NFL games that have gone down to the wire, the players are in it for more than just the money. With Tampa down to its last strike, little-used outfielder, Brett Phillips, delivered a bizarre walk-off base hit that allowed the Rays to steal Game 4 from the heavily favored Dodgers and even the Series at two games apiece. Watching the tearful Dodgers in the dugout and the giddy Rays airplane-gliding and making snow angels in the outfield grass, you’d think you were watching the final game of the Little League World Series in Williamsport, PA.

Too bad the real 12-year-old athletes are still on the sidelines.

As a parent and former youth sports coach, I worry about the long-term impact that the dearth of youth sports will have on our kids. Numerous studies confirm a strong correlation between regular exercise and mental health. “Both male and female high school athletes are less likely to smoke cigarettes and suffer from loneliness and low self-esteem, when compared to non-athlete peers, according to research used for the Healthy Sport Index (Women’s Sports Foundation, 2018). Further, the report argued that getting people active could save the the global economy nearly $68 billion annually in medical costs and productivity. The U.S. alone could save up to $28 billion. And individuals could find $2,500 or more in their pocket if they move for 30 minutes five times per week (The Lancet Physical Activity Series).  

Conclusion

Mostly I worry about how the kids are supposed to have fun. They have the rest of their lives to worry about healthcare crises, political bickering and punishing economic conditions. The pros and elite college athletes get to play sports and have fun. Why can’t our kids?

What’s your take? I’d love to hear from you.



#youthsports #youthsportsmissing #mentalhealthkids #teensports

Tuesday, October 20, 2020

HB to present CPA/Wealth Advisor Confidence Survey™ Findings, Wednesday 10am ET


Back in 1986, Warren Buffet made one of his most astute observations: “Occasional outbreaks of two super-contagious diseases—fear and greed—will forever occur in the investment community. The timing of these epidemics will be unpredictable.”

He could have not been more prophetic.

As we were winding up our 4th annual CPA/Wealth Advisor Confidence Survey  in late February, Covid tore through the country. We decided to extend the survey another six weeks so we could have a more balanced view of advisor sentiment pre- and post-Covid onset.

*** NOTE: I’ll be sharing our research findings Wed. 10/21 at Terrapin Media’s annual USA Accounting & Finance Show (see Practice Management Track, 10am ET)

While the carnage has been wide and deep throughout the world, our research shows U.S. advisors remain buoyant. In fact, four out of five advisors (79%) told us they expected to see their practices grow in 2020—up from 74 percent who said so in January and February of this year, shortly before Covid emerged in the U.S.

The prevailing sentiment seemed to be that we would recover relatively quickly from the crisis after enduring severe short-term pain.

As one survey respondent told us: “We have never seen a recession as a deliberate policy choice before (this is very important to understand).”

Another respondent told us: “We’re most likely in an ‘event-driven’ bear market which was triggered by an exogenous shock (i.e. pandemic) rather than in a more serious type of bear market that is structural or cyclical.”


Yet another said today’s situation reminded him of other event-driven downturns such as the ’73 oil crisis, or earlier World Wars. “Event-driven bear markets are the easiest breed of bear to tame,” he said. “We tend to recover much faster from event-driven bear markets than we do from structural and cyclical bear markets.”

Further, “Recessions only follow bear market about two-thirds of the time,” one respondent chided us.


Looking ahead

Clearly, the pandemic has created enormous demand for financial advice and reassurance. Millions of Americans are contemplating their own legacy (perhaps demise). Uncertainty about markets, economy, interest rates, taxes, estate exemptions and Covid relief is keeping advisors very, very busy.

In fact, the percentage of firms expecting to grow by double digits in 2020 increased to (38%) since the COVID onset, from 35% in early 2020 and from 28% in Q1/2019.

Tomorrow morning at 10am ET (see Practice Management track) I’ll be sharing our research findings at Terrapin Media’s annual USA Accounting & Finance Show—the nation’s largest independent virtual conference for accounting and financial professionals.

*** I’ve been given some free registration passes to share with you
https://bit.ly/3durppb

Thanks as always to my research partners since 2016: Rick Telberg of CPA Trendlines and Valentino Sabuco of The Financial Awareness Foundation.

I hope you can join me.

Conclusion

As Albert Einstein famously said: “In the midst of every crisis, lies great opportunity.”

 

#wealthadvisorconfidence #ricktelberg #valentinosabuco  #AccountingShowUS #CPAconfidence #practicemanagement

Tuesday, October 13, 2020

7 Ways to Re-purpose Podcast Interviews into Marketing Gold

By Tina Dietz, guest columnist

So, you got interviewed on a podcast as an expert? Congrats!

Rather than simply letting the host of the podcast be 100 percent responsible for sharing and promoting that podcast episode, let’s explore the ways you can use this invaluable content to create content marketing assets for your brand and/or business.

Repurposing your content in different ways will also help more people find you, based on their preferences for consuming media. An ideal client may not have heard of the podcast you were on, but they may be avid readers of LinkedIn and find a repurposed article from you. Or, perhaps your Audiogram catches the eye of one of your contacts on LinkedIn, and they get excited to learn and hear more.

  1. Create blog posts on your website using the image and show notes from the original show, and also link to the original content. EXAMPLE
  2. Use services like Missing Lettr to then create social media posts automatically from those show notes. 
  3. Make your social media content “evergreen” by using SmarterQueue, Social Jukebox, etc.  You can copy/paste posts from MissingLettr into one of these other tools.
  4. Add the original link and description of your podcast interview to the Publications section of your LinkedIn profile.
  5. Take an excerpt of your audio and turn it into a quick audiogram for eye-catching sharing on social media.
  6. Create longer blog posts and articles for outlets like LinkedIn Pulse or industry publications based on your content, either by listening back to your interview and taking notes, or getting your interview transcribed by machine or live person.
  7. For each interview you do, take one juicy point you discussed and create a 2-minute video talking about that topic and sending people to the interview/podcast you were on for more information. 

A. Import your video to Headliner and it will transcribe and caption it for you for free.

B. Share your video on social media and make sure to tag the host of the show!


Conclusion

If this list seems like a lot to add to your workflows, start with just one or two of the above to get started and then you can always add on more as you develop your podcasting and repurposing prowess. 


What’s your take on podcasting? We’d like to know.



Tina Dietz is an internationally acclaimed speaker, audio publisher and podcast advisor to HB Publishing & Marketing Company. Visit her at Twin Flames Studios

#Podcasting #practicemanagement #thoughtleadership

 

 


What’s your take? I’d love to hear from you.



Tuesday, October 06, 2020

Our Most Popular Posts of Q3


The college tuition trap, Zombie philanthropy and real life’s similarity to high school and are topics that have been weighing on your minds—and your clients’ minds.

Here are our most popular posts of the past month, chock full of insights from our clients:


Colleges: Adjust Tuition or Kiss Alumni Donations Goodbye:
The more colleges stick it to students and their families now, the less likely they’ll give post-graduation. I’ll tell you why and how you can help clients with this dilemma.

2. Real Life Is Like High School and Why You Should Care:  Kyle Walters explains why your likeability matters more than your proficiency.

3. Zombie Philanthropy: Randy Fox explains why tax savings aren’t always a donor’s motivation for giving. 

 

4. Wall Street’s Latest Disruption of the American Dream: Just because single family leasebacks are legal and lucrative, doesn’t mean you should take part. Brad Kraus explains why.

 

5. Are Your Clients Making These 5 Early Retirement Mistakes?  Tom Suvansri, Mark Rioboli and Dr. Guy Baker, Ph.D, weigh in.

 You can find more of our popular posts right here.

 Have a great Q4.

Your clients are counting on you.