Tuesday, December 12, 2006

Integrated Selling and the Changing Role of the Publisher

Industry thought leaders champion solution selling and idea generation over simply ‘moving pages’. Digital gets props. ROI trumps golf.

If we learned anything after three days of intensive ‘knowledge absorption’ at the recent 2006 Folio Conference in New York City it is this. Publishing professionals have to work harder than ever to earn business from their advertisers and sponsors. But, they also have more tools at their disposal than they used to and they’re having a great time learning how to utilize them for their clients’ benefit. Folio is the premiere annual conference for magazine and publishing professionals and we’ll share insights that we gleaned from the experts at roundtables, breakout sessions and one-on-one conversations.


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