Executive Roundtable Podcast Series
Web advertising and marketing trends in the accounting and finance channel.
Beyond the Click: B2B Online Advertising
Produced in Association with Doubleclick and Bay Street Group Research
To listen to the podcast click on one of links below.
Description
B2B marketing experts deconstruct the purchase decision cycle for accounting and finance professionals. They share experiences for using the Web to maximize brand awareness, brand validation, “further learning,” consultative selling, lead generation and shortening the sales cycle. They also drill intro campaign measurement tools that go far beyond simply counting clicks and other shortcut “McMetrics™.”
Click here if you’d like to get a FREE transcript of this AICPA podcast.
 | Moderator, Hank Berkowitz AICPA Dir. Online Publishing & Business Development |
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| Panelists | |
 | Rick Bruner Research Director, Doubleclick |
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| | Tom Greve National Advertising Sales Director, AICPA |
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| | Sukanya Mitra Managing Editor, AICPA Insider™ e-Newsletter Group |
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 | Rick Telberg President, Bay Street Research Group, LLC |
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