Monday, February 19, 2007

New Podcast: Beyond the Click

Executive Roundtable Podcast Series
Web advertising and marketing trends in the accounting and finance channel.

Catch the new podcast:
Beyond the Click: B2B Online Advertising

Produced in Association with Doubleclick and Bay Street Group Research

To listen to the podcast click on one of links below.

Podcast with MP3 Player
Podcast with RealPlay

B2B marketing experts deconstruct the purchase decision cycle for accounting and finance professionals. They share experiences for using the Web to maximize brand awareness, brand validation, “further learning,” consultative selling, lead generation and shortening the sales cycle. They also drill intro campaign measurement tools that go far beyond simply counting clicks and other shortcut “McMetrics™.”

Click here if you’d like to get a FREE transcript of this AICPA podcast.

Moderator, Hank Berkowitz
AICPA Dir. Online Publishing & Business Development

Rick Bruner
Research Director, Doubleclick

Tom Greve
National Advertising Sales Director, AICPA

Sukanya Mitra
Managing Editor, AICPA Insider™ e-Newsletter Group

Rick Telberg
President, Bay Street Research Group, LLC

No comments: