Monday, May 28, 2012

Tablets Continue to Pull Business Prospects Away from Their Laptops
Learning to embrace the dance of the unfinished

According to IDG Research, one in eight (12%) iPad users already say their device has completely replaced their traditional laptop, while another 54 percent said tablets have partially replaced their laptops. What’s more, nearly half (44%) of marketers believe tablets will have a high or very high impact on laptop use in 2012.

The opinions of marketers on the future of laptops are divided though, says the report. The majority sit somewhere in the middle, with 37 percent suggesting it will have a high impact and 37 percent indicating it will have some impact.

IDG’s analysis concludes that tablets are widely used, and four out of five (79%) iPad owning professionals always use them on the move, is all the evidence marketers should need to target this medium.

Getting comfortable with things being unfinished

Blogger and futurist Seth Godin, had a great post recently about the never-ending state of our work lives. “There's always one more tweet to make, post to write, words with friends move to complete,” he explained. “There's one more bit of email, one more lens you can construct, one more comment you can respond to. If you want to, you can be never finished."

For the marketer, the freelancer and the entrepreneur, Godin observed, it’s not like how we were brought up--trained to finish our homework, our food, our errands and our chores. You’re never really done and you have to embrace that.


We may not have time to smell the roses anymore, but at least take time to notice them. It’ll be Labor Day before you know it. Don’t kick yourself again wondering where the summer has gone.

As Godin said: “Today, we're never finished, and that's okay. It's a dance, not an endless grind.”



TAGS: Seth Godin, IDG research, tablets, iPad, replacing laptops, B2B marketing

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