Monday, October 22, 2012

Mobile Video Viewers Watch 7 Minutes Daily; 3.5 Hours a  Month 
But B2B marketers who take the cheap route to meeting demand will ultimately get burned

If you think mobile video and advertising is growing fast, you’re not alone. The Interactive Advertising Bureau said last week that mobile advertising had nearly doubled in the first half of the year to $1.2 billion, while eMarketer has said that half of smartphone users watch video at least once a month on their phones. Plus, research from Cisco, the networking giant, said that two-thirds of the world's mobile data traffic will be video by 2016. In other words, the average device owner is watching about seven minutes per day according to NPD Group  or about 10 minutes per watching videos on their phone, according to Nielsen’s findings.

Quality vs. Quantity

Unfortunately for most B2B marketers, you can’t get by with the cheap, homemade variety of video that still dominates YouTube and America’s Funniest Home Videos.

Online video has become critical to corporate Web pages, helping with search indexing and giving you type of visual impact that customers and prospects demand. Beyond having a respectable corporate web presence, virtually every brand needs a Facebook page--and video helps with page ranking there as well. You also need an official presence on YouTube.

Broadcast-quality video used to cost hundreds of thousands of dollars to produce. Now thanks to technological advances in capturing, editing and streaming video, you can produce ALMOST the same quality for a lot less. But it’s still not dirt cheap. See our web site home page if you’d like high quality without high prices. Do we offer it dirt cheap? No. But, you’ll be surprised what you can get if you can commit some time and resources to our vision of B2B video.

As Neil Perry noted last week in Online Video Insider, “Marketers are simply not interested or able to spend $300,000+ on a single commercial spot and still meet their video needs when considering the required quantity and quality. Whatever the case, marketers who can find or devise the most creative solutions will be the ones who will win for their brands in the coming years.”

Macro View

The median price for a home resale rose 11.3 percent from a year earlier. Experts say the rise in prices appears to be a result of tight inventories and a downward trend in foreclosure sales. More importantly, the nation’s stock of existing homes sale fell 3.3 percent last month to 2.3 million units. At this rate, housing experts say inventories would be exhausted in 5.9 months, the lowest rates since March 2006 accord to National Association of Realtors.

You might also be surprised to learn that U.S. Stocks are outperforming all other major asset classes. According to Bloomberg data, for the first time since 1995 U.S. equities are a better investment than
Treasuries, corporate bonds, commodities, the dollar and equities in Asia and Europe.

“For all the concern about unemployment and manufacturing growth, the best assets this year remain American companies after unprecedented steps by the Federal Reserve to support growth. Forecasts for a rebound in the U.S. economy and the central bank’s pledge to keep interest rates near zero for years convinced bulls the S&P 500 will extend gains. Bears say political gridlock will drag down prices after monetary stimulus wears off.”  


Whether your producing high quality video for your organization, entering the online advertising fray or deciding which asset class to invest in for your company or your personal retirement account, be smart,  but don’t be cheap. In the long-term, you always get what you pay for.

TAGS: Online and mobile video advertising growing, Bloomberg data, US stocks outpaces other asset classes, housing prices gain, Neil Perry, Online Video Advertiser, NPD Group, Cicso, Interactive Advertising Bureau, National Association of Realtors


No comments: