Monday, November 26, 2012

Billionaire Buffet Offers Plain Talk Tax Solution

Online viewers watch more long form videos thanks to tablets

Consumers who stream TV shows, movies and sporting events are increasingly tapping their tablets when they tune in, with tablet video viewers watching 54 percent more long-form videos than they did at the start of the year, according to video technology and streaming provider
Ooyala in a new report analyzing video habits of nearly 200 million unique viewers across devices for Q3.

Researchers said tablet owners spent 71 percent of their total tablet video viewing time watching videos 10 minutes or longer.
What’s more, the report said the overall share of tablet video viewing grew 90 percent in the past two quarters, an increase from 46 percent in the first quarter. That’s a significant rise in a short period of time, and suggests that tablets are becoming akin to second TVs for many who have them.

I’m in B2B, so why do I care? You care because your target customers (and their families) are also savvy, device-equipped consumers. Whenever you direct them to one of your webinars, podcasts, thought leadership videos or whitepapers, they’re more likely than not watching them on a tablet or smart phone. And they expect a professional quality experience from you.

Your customers, clients and prospects are watching “TV” more than they’re reading at work at home and on the go. But, that doesn’t mean you can be cheap or careless about what you put into your videos. Do it right, or don’t do it at all. 

Your customers will thank you and be more likely to refer you.

Buffet Straight Talk on Taxes

In a New York Times editorial today, Warren E. Buffett, billionaire head of Berkshire Hathaway, threw out some pragmatic ideas about taxing the ultra-wealthy and a smarter definition of the minimum threshold for “wealthy” in this country (hint it’s not $250K a year). Regardless of the motive for Buffet’s altruistic intentions, we agree with buffet that $250K annual adjusted gross income does not make one ultra-wealthy in many of the places you readers hail from: the Bay Area, Southern California, the Northeast, South Florida……His suggestion for $500,000 is a start.

What we liked more about Buffet’s op-ed is that he argues for Congress to get started on a few pieces of must-have tax reform, rather than straightening out the whole labyrinth IRC which could take years—and give opponents plenty of time to stall and continue reaping aggregious gains.

For instance, Buffet argues for a minimum tax on truly high incomes ASAP—at say 30 percent of taxable income between $1 million and $10 million, and 35 percent on amounts above that. “A plain and simple rule like that will block the efforts of lobbyists, lawyers and contribution-hungry legislators to keep the ultra-rich paying rates well below those incurred by people with income just a tiny fraction of ours. Only a minimum tax on very high incomes will prevent the stated tax rate from being eviscerated by these warriors for the wealthy.”

Again, we’re advocating the removal of uncertainty—we’re not advocating removal of incentives to get rich and be successful. That’s the American way and it’s in our DNA….just like Black Friday shopping.

Buffet says our government’s goal should be to bring in revenues of 18.5 percent of G.D.P. and spend about 21 percent of G.D.P. — “levels that have been attained over extended periods in the past and can clearly be reached again.” According to Buffet it was about 15 percent in and 22 percent out last year.

“All of America is waiting for Congress to offer a realistic and concrete plan for getting back to this fiscally sound path. Nothing less is acceptable.”

Amen to that.

TAGS: Warren Buffet, $250,000, taxes on wealthy, online video habits, tablets, Berkshire Hathaway,


No comments: