Thursday, June 27, 2013

Like It or Not, You Need to Be a Writer

8  steps to better brainstorming in 30 minutes

To build credibility, professionals like yourselves should publishing articles (or shooting short videos) regularly on hot-button topics that are near and dear to your clients. OK. Writing’s not easy for many of us, but if you can stay focused and brainstorm the right way for just 30 minutes, you’ll be well on your way to being published. We have an 8-step process here that can really help you unlock your “Inner Writer.” We’ll get to those in a minute.

Establish Credibility
Establishing credibility with your clients, prospects and potential business partners is the most effective form of marketing you can do. We’re not talking about tweeting, tagging photos or “Liking” something on Facebook. We’re talking about building the kind of credibility that actually pulls prospects to you and makes them want to work with you—and recommend you to others.

Go Fast
Most financial, legal, accounting and insurance professionals are very smart people. Not many are professional writers. While you might not think twice about posting to social media, a blog, an online discussion forum, or a newspaper website, writing for publication—especially for your peers—can appear daunting. Sure, you can hire a freelance writer to help you. But the fact is, writing for publication isn't as challenging as you might think.

*** Click here for our 8 Steps to Better Brainstorming

Macro ViewAs expected, the financial markets have taken investors on a needless roller coaster ride this week, so ignore it and look at the (mostly positive) long term economic indicators that affect your business the most. The Commerce Department announced this week that businesses increased their orders in May for long-term manufactured goods. And for the third straight month, a special index of business investment plans rose—it’s a gauge that excludes the highly volatile transportation and military contracts sector. Need more? The widely cited Case-Shiller housing index showed a 12.1 percent gain over this time a year ago.

ConclusionCongrats. You may not be a professional writer (yet), but you’re using your writing to enhance your profession. You’re not only being published with byline attribution, but you’re driving qualified traffic to your website and LinkedIn profile. People are commenting, sharing and citing what you have to say. You’re getting more invitations to write, speak and teach than you ever thought possible. And best of all, you’re getting qualified client leads and referrals from other professionals.

More tips can be found on our blog and the FREE Resources page of our website.

Tags: Brainstorming, credibility, writing for legal financial accounting professionals, thought leadership 

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