Online Advertising: Where Does It Fit Into the Marketing Mix?
It depends where prospects are in the purchase cycle.
Monday, November 06, 2006
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About Me
- Hank Berkowitz
- Mr. Berkowitz has 20 years of experience in the publishing and online information industries as a business builder, operator and strategist. He has held executive management positions at CCH/Wolters Kluwer, CFO.com/Economist Group, the American Institute of Certified Public Accountants and EDGAR Online. Prior to entering the B2B arena, he founded and managed day to day operations of Fitness Swimmer magazine which he later sold to Rodale Press.
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