Monday, September 17, 2012


New Year’s Resolutions in September?
iPad 5. No surprises, but still takes consumers and marketers by storm

As many of you know, last night marked the start of Rosh Hashana, the important Jewish Holiday signifying the start of a new year on the Hebrew calendar and a time of self-reflection and fresh starts. But some things never change (see early mobile/social media device at left introduced about 5,000 years ago).

Regardless of your faith, September tends to be a time of renewal for many of us in the B2B world. Kids are back to school; a new football season is under way; the leaves start turning in many parts of the country and everyone in the business world has shaken off the post Labor Day rust to start making real decisions about Q4/2012 and 2013 (aka Hebrew year 5773).

According to the findings of the "2012 Meetings Industry Pulse Indicator" from Successful Meetings, nearly two-thirds (63.9%) of C-suite executives, presidents, and vice presidents predict that business conditions will be the same at the end of the year as they are now. Of the remainder, one in four (23%) predict better conditions and 13 percent predicting worse conditions. OK, so that’s not exactly a warm and fuzzy forecast, but it also means seven out of eight top level business leaders DO NOT think things will be worse next year, regardless of the election outcome.

PREDICTION: We have no idea which party is going to win the Presidential election. But, we can tell you that if you’re not planning to hit the ground running at 100 percent full speed in 2013, then you ABSOLUTELY will be left in the dust by your competitors and strategic partners. “Cautious optimism” is the new optimism in this hyper competitive global economy. You need to take advantage of any opening you can, just like a bruising running back who turns a tiny opening in the line into a 7 yard gain.
imPact of iPad 5

Consumers aren’t the only ones licking their chops over the arrival of the iPhone 5. As expected, Apple rolled out The 5 on Wednesday with a larger display, improved camera and 4G LTE networking all in a thinner body of aluminum and glass. A JP Morgan estimate projects Apple will sell some 45 million iPhones in the fourth quarter, with more than half being iPhone 5s. What’s more, the dang thing is sold out--Apple reported today that iPhone 5 pre-orders topped 2 million in the first 24 hours--more than double the record set by the iPhone 4S, last year. Retail analysts are reporting back orders of two to four weeks.

While there was nothing in iPad 5’s introduction that hadn’t already been predicted by industry analysts and bloggers, digital ad executives and analysts expect the iPhone to attract new customers and provide a richer platform for mobile campaigns and m-commerce. Forrester Research analyst Charles Golvin said in his blog post last week that competitors such as HTC and Nokia already offer some of the features Apple introduced Wednesday, like those for imaging. “But Apple still outpaces the competition when it comes to the entire package--the new iPhone unites significant improvements in industrial design, imaging, audio and connectivity, along with the wealth of new capabilities that iOS6 enables.”

Why ad execs are juiced about the 5

Ad executives see promise with the iPhone 5's larger, 4-inch screen with Retina display, boasting 18 percent more pixels for delivering interactive campaigns. Experts say Mis-clicks will be less likely and actions a little easier to execute. Extra screen size will also be a bonus for landing pages and sites that campaigns link to, encouraging interaction.
The faster delivery of mobile data via 4G could spur greater use of video in advertising with the knowledge that users are likely to have a better experience than with 3G networks. Combined with the better visual aspects of the iPhone 5, it could lead to increased use of apps, the mobile Web and other types of mobile media.

Our Take: If you’re trying to connect with your customers, clients and hot prospects in any
meaningful way, you better assume they’re mobile more often than desk-bound and when they’re mobile, they’re most likely on the Apple platform.


Be smart, be aggressive and be mobile in 2013 (or Hebrew Year 5773). L’Shana Tova. Basically that means have a healthy and sweet New Year. From where we sit, 2013 starts now.


TAGS: Rosh Hashana, Charles Golvin, Forrester Research, Successful Meetings, Apple, iPhone 5


No comments: